Google+ opens to businesses
[!(http://3.bp.blogspot.com/-7gitWNipuL4/Tr60SHVpB6I/AAAAAAAAAMU/aBYqe_1rg3M/s200/qwi.jpg)](http://3.bp.blogspot.com/-7gitWNipuL4/Tr60SHVpB6I/AAAAAAAAAMU/aBYqe_1rg3M/s1600/qwi.jpg)Google Inc’s new social networking service has opened its doors to businesses to create special webpages, a move that could entice visitors to spend more time on the website and help Google match the offerings of rival Facebook. The so-called Google+ Pages allow corporate brands and businesses to set up a special page within Google’s social networking service. Google said that 20 businesses, including Toyota, Pepsi and retailer Macy’s, have set up special pages on the Google+ social network, and that any organization will soon be able to join as well.
Until now, only individual users have been able to sign up for Google+. Businesses are increasingly using online social services, such as Facebook, to reach new customers and to cement relationships with loyal customers through special offers and promotions.
Google, the world’s No. 1 search engine, has signed up more than 40 million users on Google+ since it introduced the service in late June. But Facebook dominates the social networking market with more than 750 million users.
Google said this so-called “direct connect” feature is currently available for a limited number of pages, but that “many more are coming.”