Wipro Technologies, the global information technology, consulting and outsourcing business of Wipro Limited, announced the launch of its proprietary Wipro Marketing Mix Modeling (MMM) technology solution on Amazon Cloud. []()

“MMM helps in determining the marketing ROI and impact on sales by statistically analysing activities like price change, advertising, media delivery and promotions”, the Bangalore-headquartered, New York Stock Exchange-listed firm said in a statement.

With key features for built-in analysis and Dynamic SaaS dashboards, the solution provides “actionable intelligence” to brand managers and media planners of consumer packaged goods (CPG) companies, Wipro said.

“The ‘anytime’, ‘anywhere’ real-time recommendations to brands and products enable them to determine spend on right channels, measure key performance indicators (KPIs) and evaluate the brand’s performance on a continual basis,” it was stated.