India has become an important market for Android ecosystem and while Microsoft still makes money from each Android device sold, the company has launched a special promotional campaign for students to get to start building windows phone 7 apps. []()
Called [‘i unlock joy’](http://www.microsoft.com/india/student/windowsphone/), the campaign is aimed at students who are part of Microsoft’s DreamSpark Program. All you need to do is that once you register, you can start developing apps (using [dev tools](http://create.msdn.com/en-us/home/getting_started)) and submit your apps at the AppHub store. Normally, Microsoft charges $99/year for AppHub program, but is free for DreamSpark student.
- If you submit 1 Windows Phone app that gets listed on the Marketplace within the contest period (ends Nov 18th), then you receive a certificate of acknowledgement from Microsoft, a Windows Phone t-shirt and a 2GB USB flash drive. - If you submit 4 new Windows Phone apps that get listed on the Marketplace within the contest period, then you receive a Windows Phone test device (model and manufacturer decided by Microsoft) in addition to above mentioned goodies.
**From Our AppnomyExperience**
Students will drive a lot of innovation in the app ecosystem – especially the serendipity part, i.e. build-and-OMG-it’s-a-success, i.e. apps which are really vague by nature (think iFart), but will drive a lot of consumer interest. In fact, the last Appnomy Conference had a very healthy mix of students and professions, with a lot of technology students attending the event to understand the nuances of app business.
As far as Microsoft is concerned, they have create a huge network of students over the last few years and expect more of ‘Android Vs. WP7’ debate in the coming days.